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How to Market Your Services Not Covered By Patient Insurance
Are you a plastic surgeon, physical therapy practice offering athletic training, or a corporate wellness business offering weight loss programs? If yes, then you know you need to market your top...
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30 Days To A Better Email Newsletter For Your Plastic Surgery Practice
Every plastic surgeon, physical therapy practice owner or corporate wellness guru wants to elevate their marketing but then you come to work and you are pulled in all directions and once again your...
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Marketing Tips For Plastic Surgeons: Attracting More Patients Through Your...
Getting more patients is about getting the word out about your practice. These days close to half of all direct mail goes directly in the trash and that is a lot of time on the part of your staff and...
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4 Content Channels Marketers Are Adding In 2017
[NEW DATA] This blog post takes a look at the newly released data on content marketing channels from the "State Of Inbound 2016 Report" by HubSpot.According to Brian Halligan, CEO of HubSpot, "The...
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Using Patient Testimonials To Generate More New Business
With information readily at our fingertips, most people nowadays rely heavily on reviews and testimonials to make the most informed decision about products and services before they make a purchase....
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How To Best Market Multiple Physical Therapy Locations
When you are a successful business owner in the healthcare field you wear many hats. You are proficient in providing quality patient care, but what about the marketing side? When you have multiple...
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Healthcare Marketing: Why Your Website IS The Customer Experience
Doctors have traditionally been THE customer experience at their practices but with 97 percent of consumers indicating their purchasing decisions are influenced by an online experience, it’s evident...
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6 Crucial Steps to Setting Your Plastic Surgery Marketing Budget
It's that time of year when planning for 2017 is in full swing and we thought it appropriate to share this post from Tom DiScipio, at Impact, because it was so relevant to what we want to teach you...
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How to Create a Facebook Ad for Your Plastic Surgery Practice
Facebook’s expansive reach and ability to engage large audiences makes it one of the most useful marketing tools today. Currently, it is the leading social media platform used by plastic surgeons. How...
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Successful Facebook Ads for Your Plastic Surgery Practice
It seems everyone and their mother is jumping on the Facebook bandwagon for marketing purposes nowadays. With over 1.71 billion monthly active users worldwide, it’s a no-brainer to get on this...
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Medical Marketing Blogs: Continuing the Conversation with Your Patients
How do you as a doctor contine providing value to your patients after they have left your office?This is a difficult position to be in when you are possibly making contact once per year or for a set...
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#INBOUND16 Key Take Aways
At this time last week we were wrapping up 4 days of inbound marketing training, networking, and fun in the great city of Boston. We had a blast meeting other agency owners and their teams. We saw...
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How To Best Market Multiple Medical Practice Locations
When you are a successful business owner in the healthcare field you wear many hats. You are proficient in providing quality patient care, but what about the marketing side? When you have multiple...
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The New Rules of Driving Revenue with Email Marketing
Email is more powerful than it has ever been. Even with the explosion of new technology, marketers keep coming back to email. The reason is clear– According to VentureBeat, for ten years in a row,...
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The Number One Reason Medical Practices Are Not Using Instagram
Instagram has quickly become a staple among social media users. With over 500 million active monthly users and 50% of those users following "brands", leveraging this to your advantage can be key in...
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25 Plastic Surgery Practice Marketing Ideas for 2017
With technology being such an integral part of marketing for plastic surgery practices, understanding how your practice can benefit is key. A new year is quickly approaching, and your marketing team...
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Gaining New Patient Referrals Through Co-Marketing
Great marketing is all about results, and when it comes to powering up your referral strategy co-marketing can work wonders. Co-marketing refers to a strategy wherein in two or more businesses team up...
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Creating a Personalized Content Experience for Your Plastic Surgery Patients
When you greet a patient, do you call them by name? Do you treat patients as a group or as individuals? If you’re not personalizing your patient care you certainly should be, and you need to use that...
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Happy New Year Medical Marketers!
As 2016 comes to end, we can all look back and celebrate this year’s triumphs, growth, and learning opportunities. It is also a perfect time to review the goals we have set for 2017 and ensure we have...
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10 Ways to Grow Your Medical Practice's Internet Presence in 2017
Happy New Year! Whether you are running a med spa, plastic surgery practice, or dermatology practice you want your business to continue to grow in 2017. Now is the perfect time to take steps towards...
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