Email is more powerful than it has ever been. Even with the explosion of new technology, marketers keep coming back to email. The reason is clear– According to VentureBeat, for ten years in a row, email is the channel generating the highest ROI for marketers. For every $1 spent, email marketing generates $38 in ROI.
For doctors this means a 40 times higher new patient acquisition rate than through your social media efforts. Email allows you to make new connections, follow-up on leads from community events or trade-shows, and reengage lost patients.