Facebook’s expansive reach and ability to engage large audiences makes it one of the most useful marketing tools today. Currently, it is the leading social media platform used by plastic surgeons.
How can Facebook advertising benefit my practice?
According to the Facebook Advertising Guide for Plastic and Cosmetic Surgeons, "Facebook is a place to grab attention. In that respect, it’s no different than the direct mail or print or radio campaigns you’re running now. But the beauty of Facebook is that you can hyper-target your prospects, and eliminate much of the typical advertising overhead and waste.”
The main objective to marketing your practice is to increase your patient base by getting great information out to the best-targeted audience at the right time. Facebook provides the best tools to do this.
In this post, we will provide a step-by-step guide on how to create a Facebook ad for your Plastic Surgery practice.
