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Best Digital Marketing Strategies for Your Medical Spa
There are two keys to making the big bucks in the medical spa industry: 1) bringing in new customers consistently and 2) turning those customers into loyal clients who come back for regular, repeat...
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Assisted Living Prospect Follow-up Game Plan
Bringing in leads isn’t enough to up your census and move in more residents. If you really want to convert those leads from passive onlooker to real, paying customer of your assisted living facility,...
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Use Home Care to Boost Your Assisted Living Census
Home care visits offer the perfect opportunity to build relationships with local seniors and prime them for assisted living.All it takes is the right balance of care, comfort and education, and over...
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The 5 Cs of Successful Plastic Surgery SEO
The web sure has grown over the last decade.In 2007, just under 122 million sites were in existence. Today? Statistics show there's more than 1 billion—not to mention a whopping 3.2 billion individual...
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Local Marketing for Medical Practices: 4 Steps to Get Found
When it comes to marketing for medical practices, broad, far-reaching efforts just won't cut it.In order to increase exposure with people who can actually, physically become paying patients, medical...
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Q4 Content Creation: How to Generate Content for Your Blog
By now, most business owners know that content plays a big role in today's marketing world. It has the power to improve visibility, draw in qualified leads and, ultimately, convert those leads into...
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The Ultimate Dictionary for Inbound Marketing Terms
Riddled with acronyms, abbreviations and portmanteau, inbound marketing terminology can be hard to decipher—even for the most experienced of marketers.Don't let it send you running for the hills,...
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Creating a Marketing Game Plan for your Senior Living and Homecare Company
We're knee-deep in football season, and it got me thinking: coaches have to create game plans for their teams every week.They break down their goals, they analyze the competition, and they outline the...
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The Ultimate Facebook Toolkit
There’s no doubt that Facebook plays a big role in business nowadays.What was once a simple platform for connecting with classmates has now become a must-have marketing tool for modern businesses. You...
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9 Mobile SEO Mistakes You Have To Avoid
The number of people who use smartphones and tablets to access the Internet has long surpassed that of desktop users. Whether they’re checking their emails, posting their latest Facebook statuses, or...
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Facebook Videos 101: All You Need to Know for Your Business
Marketing is all about video nowadays.Brands are using bite-sized videos on Snapchat and Instagram to increase visibility, improve engagement and even clinch sales, and companies from all sorts of...
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Types of Facebook Ads: Which Kind is Best for Your Campaign?
One of the best things about Facebook ad campaigns is that they’re adaptable.They’re not cut-and-dry in terms of content, reach or engagement, and you can manipulate just about every element of them,...
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What Makes a High Converting Facebook Ad?
Facebook ads are incredibly customizable.You can have different headlines, links, images, videos and placements on every ad you run, and you can even choose overall campaign objectives that help you...
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