Facebook ads are incredibly customizable.
You can have different headlines, links, images, videos and placements on every ad you run, and you can even choose overall campaign objectives that help you better and more efficiently reach your goals.
But having more options isn’t always better.
In fact, the ever-evolving features of Facebook ads can make it pretty hard to fall on a solid strategy, and they leave the door wide open for errors, missteps and downright disastrous campaigns.
So how do you ensure that doesn’t happen? What’s the secret to creating an effective, high converting Facebook ad that brings you leads and sales?
It all comes down to three things: the right audience, the right placement and the right creative.
