A majority of practice owners say social media is the most difficult and time-consuming aspect of online marketing, according to a 2016 Manta poll. That’s understandable. After all, social media accounts aren’t worth much if you don’t post regularly. [Learn Social Media best practices here]
But before you decide that social media is more trouble than it’s worth, consider that it helps build your business’ online visibility by driving more traffic to your site and reputation by allowing customers to experience your valuable insights. Social media is crucial for any business, no matter the amount of time or budget available. A few posts a week will do far more for your business than nothing at all. - These posts must be weekly and not one week here and there. Your followers must be able to count on you.
If you’re struggling to find time to update your social media, start scheduling posts in advance with tools like Hootsuite or Buffer. These are good for one user. Take some time on a set day to plan your posts for the next week. Create 3-5 posts and now your time during the week is free for daily responsibilities.
Setting aside an hour or so at a time, rather than dropping what you’re doing in the middle of the day to post on Twitter or Facebook, will streamline the process and make it easier to reap the benefits of a strong social media presence. (Source)
