“You have to spend money to make money.” Business owners often hear this advice when looking to develop a marketing campaign. Building and growing a strong customer base for your product or service requires an investment in marketing strategies. However, the more money you spend doesn’t necessarily equal a higher ROI, especially if you’re spending in the wrong places.
For most businesses to succeed or grow, a healthy marketing budget is crucial. But unless you are allocating those dollars toward an effective marketing campaign, you’re essentially throwing money down the drain. So how do you determine if you are paying for marketing strategies that aren’t giving you the best ROI?
