It’s easy to assume tools like Facebook, Twitter and Instagram are best reserved for brands with Millennials and Gen Zers as customers, but older generations are more active on social media than you might think. In fact, 82 percent of Baby Boomers belong to at least one social media site, and they’re 19 percent more likely to share content on those sites than any other generation around.
This makes social media a prime tool to both reach potential Boomer clients and build brand loyalty among the Baby Boomer generation.
Still, Boomers’ mere presence on social media doesn’t mean you’ll automatically see results by diving in. Boomers interact on social platforms in unique ways when compared with other generations, and falling in line with these trends is crucial if you want to resonate and make a connection with them.
Want help engaging Baby Boomers on your various social media channels? These tips can help.
