Social media offers a great way to advertise, market and reach potential residents, as well as their loved ones and others in charge of their care.
But unlike most businesses, assisted living facilities can’t use social platforms any way they see fit. Due to certain laws dictating how healthcare information is shared and disseminated, there are actually quite a few rules for what you can and can’t do in the social world if you provide medical care or related services.
That doesn’t mean you can’t still use social media in your outreach efforts. You definitely can – and should. It simply means you need to dive into it with a clear-cut plan, strict guidelines for content, and set-in-stone rules for those who manage your accounts – otherwise you could face legal repercussions.
