What’s the point of having a website for your medspa if it isn’t generating leads?
The truth is, you can’t just slap a website together, cross your fingers, and hope it is going to start bringing in new patients. You need to think strategically about the design of your website and the content on it. Consider the user experience - is it easy for potential patients to find the information they need? Are they able to easily navigate through your site? Have you strategically considered your call to action prompts and the forms you have on your website? If you don’t specifically ask visitors to provide their information, they aren’t going to give it to you!
In today’s post, we will discuss how to set up your medspa website for effective lead generation. More specifically, we will dig into what types of forms you should use, break down your call to actions, and discuss how prominent your contact information needs to be.
