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What Makes a High Converting Facebook Ad?
Facebook ads are incredibly customizable.You can have different headlines, links, images, videos and placements on every ad you run, and you can even choose overall campaign objectives that help you...
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Types of Facebook Ads: Which Kind is Best for Your Campaign?
One of the best things about Facebook ad campaigns is that they’re adaptable.They’re not cut-and-dry in terms of content, reach or engagement, and you can manipulate just about every element of them,...
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Facebook Videos 101: All You Need to Know for Your Business
Marketing is all about video nowadays.Brands are using bite-sized videos on Snapchat and Instagram to increase visibility, improve engagement and even clinch sales, and companies from all sorts of...
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9 Mobile SEO Mistakes You Have To Avoid
The number of people who use smartphones and tablets to access the Internet has long surpassed that of desktop users. Whether they’re checking their emails, posting their latest Facebook statuses, or...
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The Ultimate Facebook Toolkit
There’s no doubt that Facebook plays a big role in business nowadays.What was once a simple platform for connecting with classmates has now become a must-have marketing tool for modern businesses. You...
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Creating a Marketing Game Plan for your Senior Living and Homecare Company
We're knee-deep in football season, and it got me thinking: coaches have to create game plans for their teams every week.They break down their goals, they analyze the competition, and they outline the...
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The Ultimate Dictionary for Inbound Marketing Terms
Riddled with acronyms, abbreviations and portmanteau, inbound marketing terminology can be hard to decipher—even for the most experienced of marketers.Don't let it send you running for the hills,...
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Q4 Content Creation: How to Generate Content for Your Blog
By now, most business owners know that content plays a big role in today's marketing world. It has the power to improve visibility, draw in qualified leads and, ultimately, convert those leads into...
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Local Marketing for Medical Practices: 4 Steps to Get Found
When it comes to marketing for medical practices, broad, far-reaching efforts just won't cut it.In order to increase exposure with people who can actually, physically become paying patients, medical...
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The 5 Cs of Successful Plastic Surgery SEO
The web sure has grown over the last decade.In 2007, just under 122 million sites were in existence. Today? Statistics show there's more than 1 billion—not to mention a whopping 3.2 billion individual...
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Use Home Care to Boost Your Assisted Living Census
Home care visits offer the perfect opportunity to build relationships with local seniors and prime them for assisted living.All it takes is the right balance of care, comfort and education, and over...
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Assisted Living Prospect Follow-up Game Plan
Bringing in leads isn’t enough to up your census and move in more residents. If you really want to convert those leads from passive onlooker to real, paying customer of your assisted living facility,...
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Best Digital Marketing Strategies for Your Medical Spa
There are two keys to making the big bucks in the medical spa industry: 1) bringing in new customers consistently and 2) turning those customers into loyal clients who come back for regular, repeat...
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How to Fill Assisted Living Vacancies with Storytelling
It’s not just basic marketing that will bring new residents to your assisted living facility, but stories – tales of how your facility has impacted the lives of real, tangible seniors throughout your...
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How to Engage Baby Boomers on Social Media
It’s easy to assume tools like Facebook, Twitter and Instagram are best reserved for brands with Millennials and Gen Zers as customers, but older generations are more active on social media than you...
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Why Digital Marketing is Essential to Growing Assisted Living
Digital marketing is an umbrella term that’s usually used to describe online marketing tactics that exist to digitally connect an assisted living facility with prospective residents and their...
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10 Reasons Your Assisted Living Facility Should Invest in Digital Marketing
Billboards, print advertising and other traditional marketing methods just aren’t enough in today’s digital world.
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Why & How You Should Be Digitally Engaging the Elderly
As a business that primarily serves an older, less technologically savvy generation, you might think going digital isn’t important.Aren’t your efforts better focused on more traditional methods of...
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How Does Your Plastic Surgery Practice Handle Negative Feedback?
In today’s digital world, where posting a review is as easy as sending an email, negative feedback is a given. Regardless of the service you provide, the quality of your products or the care of your...
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Turning Calls into Consultations: How to Use Digital Marketing to Close the Deal
Getting a call from a potential patient is often just the first step on a long road to closing the deal.Undergoing a plastic surgery or cosmetic procedure is a big decision for most. It comes with...
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